In my collaboration with BIBBIDI BOBBIDI BOO, a Greek fashion brand based in Oslo, my goal was to highlight both the unique clothing and the inspiring founder behind the brand. I embraced the art of fashion photography by creating a narrative that sells the fantasy of the girl in the picture — capturing her in a way that every girl could see herself in or aspire to be.
To make this vision come to life, I carefully crafted images that were both aspirational and relatable. For the first post, I incorporated books — a meaningful element close to the founder’s heart — to create an emotional connection with the target audience. This touch not only reflected the founder's personality but also resonated with the customers she wanted to attract to her brand. The overall strategy was to build a brand story that felt authentic and inspiring, inviting everyone to become part of the BIBBIDI BOBBIDI BOO world.
BIBBIDI BOBBIDI BOO Norway, Oslo. (2022)
BIBBIDI BOBBIDI BOO. (2022)
Valentine's photoshoot by viem.
